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"To make fresh food easily accessible to everyone, Levia reshapes a city's abandoned spaces into vertical farmland, and uses this as the core to build a smart community ecosystem that integrates healthcare, education, and retail."

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Levia Lab

The city grows its own food — transforming abandoned spaces into vertical farms where nutrients circulate endlessly.

Levia Health

If we stay healthy every day, we won’t need healthcare — data and nutrition turn prevention into a lifestyle.

Levia Learn

Nature is the best teacher. We learn by growing, observing, and caring for the city’s living ecosystem.

Levia Retail

From farm to table in 2 hours. Freshness is not a luxury — it’s everyone’s right.

User Scenario

Exploring how Levia integrates into everyday life through one family’s routine.

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A DAY OF USER IN 2035 

Morning

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Afternoon

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Evening

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User Scenario

Design Process

Process Overview

To make fresh food easily accessible to everyone, Levia reshapes a city's abandoned spaces into vertical farmland, and uses this as the core to build.

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Design Process

01. Problem Statement - STEEP

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02. User Research

In-depth interviews and field observations

"15 stakeholders across the "upstream, midstream, and downstream" of the urban food system" 

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03. Persona story

Our Users : We met families, workers, new immigrants, and future farmers whose daily realities revealed five systemic barriers in today’s food ecosystem.

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3 Consumers

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Enablers

04. Design Insight

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Food Tech Acceleration

Summary: Emerging food technologies make hyper-local, automated production realistic for cities. 

Sustainability Momentum

Summary: Closing the loop—from waste to nutrients—creates both ecological and economic resilience.

Local Delivery Infrastructure

Summary: Rapid delivery networks open the door for fresh, near-home food access at unprecedented convenience.

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05. Future Wheels Analysis

Food Tech Acceleration

Sustainability Momentum

Local Delivery Infrastructure

Likely Positive Outcomes

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Likely Negative Consequences

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06. Final Opportunity Directions

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07. Design Concepts

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Event Kitchen

 

Foldable units enabling group cooking anywhere.

Smart Nutrition Assistant

 

Wearables that recommend daily diets based on lifestyle data.

Circular Planter

Transform food waste into compostable, 3D-printable planters.

Home Farm

Transform food waste into compostable, 3D-printable planters.

Community Food Factory

 

Residents grow produce and exchange it for community meals.

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Daily Vegetable System

This concept centers on making food visible, accessible, and circular in daily life, addressing both health and community interaction.

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Fresh food should be as everyday, stable, and accessible

as water and air.

08. Final Concepts

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09. Location

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10. Brand Design

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We Grow Together.

Where food, health, and home are planted.

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LEVIA:

Transforming underused urban spaces into vertical farms, creating a smart community ecosystem where fresh, healthy food becomes accessible to everyone.

Brand Vision:

Levia envisions a future where every city has “its own farm,” bringing green and healthy food systems into the heart of concrete jungles.

Brand Values:

Environmental Responsibility

Social Equity

Technological Empowerment

Community Engagement

LOGO Design

The name Levia derives from the root Lev, meaning “Leaf” and “Layer,” symbolizing green ecology and modular vertical design.

11. Product Design

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Home Grow Shelf:

A compact indoor farming unit that lets users grow herbs and greens effortlessly at home.

Pickup Locker :

A hyperlocal access point where users can collect fresh produce anytime, stocked multiple times per day.

12. APP Design

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Welcome to LEVIA APP

LEVIA APP helps you track your wellness, personalize your nutrition, and access fresh hyperlocal produce—grown right in your city.

Daily Wellness Dashboard

Your biometric-powered wellness score and personalized dietary insights.

Personalized Weekly Box

A weekly produce box tailored to your health data and preferences.

Live Farm View

See exactly where and how your food grows—updated in real time.

Community Recipes

Healthy recipes and tips inspired by your weekly harvest.

Community Feed

Share meals, harvests, and experiences with your neighborhood.

Order Confirmation

Track your fresh produce delivery with real-time updates.

Business Model

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Briefly Statement

Levia isn’t a concept—

It is a fully realizable system built from existing technologies, addressing a real and overlooked blue-ocean opportunity in urban food resilience.

1. Revenue Streams

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Business Model

2. Technology & Energy Efficiency

Eliminating the cost of environmental damage 

to make fresh, healthy food affordable for everyone.

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3. Industry Benchmark

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Build an 

asset-light, zero-mile, and transparent 

distributed farming network.

4. Future Roadmap

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System Launch

• Deploy modular vertical farms in repurposed parking structures and rooftops.

• Launch daily vegetable subscription and Levia App with personalized nutrition.

• Establish pilot networks with local groceries, organic markets, and community hubs.

Network Growth

• Integrate with city waste systems to convert household food waste into growing media.

• Achieve high automation across harvesting, packaging, and last-mile delivery.

• Scale the closed-loop cycle across multiple districts—production, delivery, reuse, and recovery.

City Adoption

• Fully embed Levia into community life as a neighborhood food utility.

• Establish citywide food loops where districts operate as self-sufficient hubs.

• Position Levia as essential urban infrastructure for resilience and sustainability.

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Xinyuan Du

Strategic UX & Industrial Designer | Systems Thinker | Future Experience Innovator

Los Angeles, CA

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© 2025 by Xinyuan Du All Rights Reserved

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